Tonight’s Super Bowl game hasn’t been the classic between the Kansas City Chiefs and Tampa Bay Buccaneers that many had hoped, and the commercials have received a mixed reactions overall. Cheetos hit a home run with their “It Wasn’t Me” ad, featuring early 2000s reggae star Shaggy.
The ad starred celebrity couple Mila Kunis and Ashton Kutcher, and was a play on the original video for Shaggy’s 2000 hit. In the ad, Kunis hides from her husband while eating his Cheetos around their house, to no avail given the infamous cheeto dust on her fingers and around her mouth.
Shaggy himself appears as well. The song has never really left the lexicon, but he must be thrilled with the stage for it here.
It may be a bit early to decide the best Super Bowl commercial of the night, but Cheetos has a really good argument given the reaction to this one. Here it is in full:
— Chester Cheetah (@ChesterCheetah) February 8, 2021
Folks on Twitter had a pretty strong reaction overall. Funny Super Bowl ads always play better than anything else, and the nostalgia is also a major factor here.
Yoooooo big s/o to Shaggy, Mila Munis and Ashton Kutcher for that Cheetos commercial!! #SBLV
— ShowtimeShawn Porter (@ShowtimeShawnP) February 8, 2021
The Cheetos commercial was the first time I've smiled this whole game and it was only when Shaggy showed up
— Charlotte Wilder (@TheWilderThings) February 8, 2021
who at cheetos was like "i think i can get shaggy"?
— bomani (@bomani_jones) February 8, 2021
Shaggy Cheetos commercial in a landslide win so far tonight.
— Jeff Borzello (@jeffborzello) February 8, 2021
Cheetos and Shaggy for the win!
— Ramona Shelburne (@ramonashelburne) February 8, 2021
“It Wasn’t Me” was a No. 1 hit in the Billboard Top 100 back in 2000 when it first came out. It should be getting a ton of extra attention after tonight, and it might help that the game hasn’t been very competitive in a while, with the Tampa Bay Buccaneers dominating.
Tom Brady and company are up 31-9 midway through the fourth quarter.