Earlier this week, a report emerged revealing the NFL entered into a partnership with Jay-Z’s Roc Nation to support the league’s social justice initiatives and overhaul the halftime show.
Jay-Z famously declined an invitation to perform during the Super Bowl in Atlanta.
The rap mogul allegedly said he spoke with Colin Kaepernick about the partnership with the NFL. Kaepernick brought attention to social injustice in the NFL by protesting during the national anthem.
Despite Jay-Z’s claims, representatives from Kaepernick’s side say that’s not true.
His girlfriend, Nessa Diab, said it’s a lie.
“THIS is a lie. COLIN never spoke to Jay-Z and NFL ahead of that deal being done. They NEVER included him in any discussion,” she said on Twitter.
— NESSA (@nessnitty) August 14, 2019
According to a report from Pro Football Talk, New England Patriots owner Robert Kraft was pivotal in the partnership.
“Kraft, who developed a friendship with Jay-Z through their mutual efforts to secure the release from prison of Meek Mill and to launch earlier this year the Criminal Justice Reform Organization, spearheaded the effort by connecting Jay-Z to Commissioner Roger Goodell. Conversations began last year. In early January, Kraft and Goodell traveled to Los Angeles to meet with Jay-Z. After up to five more meetings and other communications, the partnership was finalized.”
It’ll be interesting to see how this plays out and if Kaepernick himself releases a statement on the new partnership.
Meanwhile, he sent a message to NFL teams making it clear he’s ready for a comeback.