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Esurance Takes Over Twitter With #ESuranceSave30 Super Bowl Campaign

Smart.

Tweet out an Esurance-related hashtag, win $1.5 million dollars - it seems simple. It's too bad that millions of other users on the social media network are doing the same. Right after the conclusion of this year's Super Bowl, Esurance aired its #ESuranceSave30 commercial and claims to be giving away what it saved (by waiting until after the game) on one lucky citizen. Actor John Krasinski, who does voiceovers for the company, shot the commercial.

After the commercial aired, the hashtag exploded - in fact, in the first hour, it's gotten over one million tweets.

You can find out who wins this upcoming Wednesday on Jimmy Kimmel Live. Good luck out there.

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