While there is plenty of controversy surrounding the teams participating in Super Bowl LIII, another issue is really getting under fans' skins: The Super Bowl logo.
A recent Twitter image shows the "evolution" of the Super Bowl logo over the course of the game's history, and fans are not pleased with how "predictable and boring" it now looks.
The general design of the Super Bowl logo has been the same since Super Bowl LI, with another identical design running from Super Bowls 45 to 50.
Prior to Super Bowl XLV, the logo had a unique design and color scheme just about every year, rarely ever even having the same font repeated in consecutive years.
Fans have spoken out about how un-creative the designs.
One fan pointed out that the league has stopped making designs that pay tribute in some way to the host city:
"Yes sir so true. Where has all the creativity gone? I understand the desire to brand but dammit, the old logos were fun and almost felt like an Olympic logo reveal."
One thing is for sure: If the NFL doesn't add any creativity to the logo, it will be increasingly easy for fans to predict what it will look like before they are even revealed.
Thankfully, even with the Patriots repeatedly appearing in five of the last nine Super Bowls, the games have largely remained exciting and close.