Earlier this week a Pittsburgh-area news station went viral for the chyron it used to describe New England Patriots quarterback Tom Brady. Under Brady's name, the company used "known cheater" to identify the quarterback, rather than "New England Patriots quarterback" or some other identifier.
During its coverage leading up to the Super Bowl, KDKA used the following graphic to describe Tom Brady. It's no wonder the graphic went viral in the hours after it was posted.
Check it out.
Pittsburgh has a history of calling out Tom Brady for his dominance of the Steelers en route to making countless Super Bowls. It appears on Pittsburgh fan had enough of Brady's dominance and decided to make an example of the Patriots quarterback on a public display.
The move didn't work out for the employee. KDKA released a statement to Sports Illustrated noting that the employee(s) has/have now been fired.
"While fans are entitled to have personal opinions, we have a journalistic responsibility to provide unbiased reporting. The graphic that appeared Monday violated our news standards. The individual who created the graphic no longer works for KDKA-TV," the company said in a statement.
It's a tough break for the employee who was likely just trying to have a little fun at Tom Brady's expense.