Tuesday afternoon, the NFL and Papa John's announced their longtime partnership was coming to an end. Papa John's will continue as the official pizza of 22 NFL teams, but not of the entire National Football League.
That designation now belongs to a new pizza chain. Pizza Hut and the NFL are now in bed together, just hours after the league's breakup with Papa John's.
Pizza Hut and the NFL put out a statement about the new relationship.
The National Football League and Pizza Hut are getting an early start on celebrating the upcoming 2018 NFL season with news that Pizza Hut is the Official Pizza Sponsor of the NFL.
The multi-year agreement will offer Pizza Hut a vast array of exclusive marketing rights, benefits
and designations that will unmistakably connect the brand with the NFL and its teams, players, events, partners, properties and the many NFL experiences that capture the passion of
consumers and football fans from all over the world.
You can read the full statement here.
The union between Papa John's and the NFL soured during the 2017 season. Papa John Schnatter left on Jan. 1 as Papa John's CEO in part because of his comments that players not standing for Anthem hurt sales. According to Darren Rovell of ESPN, Papa John's sales were down 3.9% in Oct. thru Dec. compared to year before, following Schnatter's comments.
Pizza Hut is a step up for the NFL. It's easily the largest pizza chain in the United States, with a gross sale of over $14 billion.