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Photo: USC Trolls Its Own Fan Base With 'New Helmets' Tweet

College football fans - especially those of tradition-rich programs - are a sensitive bunch when it comes to new uniforms and helmets. USC has long worn one of the most iconic uniforms in the sport. Today, the school decided to have a little fun and pull a fast one on its fan base.

At this year's Pac-12 Media Days, the conference had 12 different helmets on display - all featured an all-white base with grey lettering/logos. They were for display only - and will never be used in any games by any of the 12 programs.

But whoever runs USC's Twitter account decided to put a scare into Trojans supporters, tweeting that, in fact, these were new USC helmets for the upcoming year. Once you clicked open into the tweet, it featured the hashtag #KIDDING. Well played, USC.

">July 23, 2014

Here's a shot of all 12, taken by ESPN's Beto Duran.

">July 23, 2014

Nothing like a little manufactured uniform controversy for a lagging week. USC fans - did they fool you?