new usc trojan logoFriday, USC unveiled a new set of logos, calling the updates part of a “design evolution” for the program. But don’t worry, Trojans fans – the football team won’t be moving to the new Trojan logo on its helmets just yet.
USC says that it’s been working with Nike for the last 18 months on the brand evolution.
#USC has unveiled a new Trojan logo but it will not be used for football helmet pic.twitter.com/KO0MpW8csV
— InsideUSC (@InsideUSC) April 15, 2016
From USC: –A new Trojan Head logo has been designed. However, the current Trojan Head on the football helmet will continue on the helmet.
— Lisa Horne (@LisaHorne) April 15, 2016
Here’s what the school is calling the highlights of the unveiling:
–The SC interlock remains the primary logo and mark for USC Athletics, but the current script-face TROJANS above the SC interlock has been eliminated. However, the specific logos currently used by USC baseball (SC monogram) and track (SC shield) will continue to be used by those programs.
–A new Trojan Head logo has been designed. However, the current Trojan Head used on the football helmet will continue in use on the helmet.
–A new custom alphabet and numeral type font–based on Greek Doric architecture–is used for USC’s word marks (“USC,” “Trojans,” “Fight On”), its sport-specific logo lock-ups and other typography.
–A new ornamental Greek key pattern is available for use as trim on uniforms, gear and promotional material.
–USC’s primary colors remain Cardinal and Gold. But secondary colors of Black and White and a tertiary color of Metallic Gold have been added for occasional use.
The refreshed look will be used on the uniforms, gear, stationery and promotional material for all 21 Trojan sports.
You can see all of the new designs over at usctrojans.com. There is apparently already new USC merchandise with the changes in the bookstore.
