Every year, UCLA holds a big bonfire ahead of its rivalry game with USC. But Thursday night, after dozens of students circled the woodpile to protest approved tuition hikes, the school was forced to cancel the festivities. Bruins head coach Jim Mora Jr., though, wasn't ready to let the demonstrators ruin the celebration.
Mora took the mic and decided he'd try to pump the crowd up with an f-bomb instead. Check it out:
He's reportedly since apologized for his choice of words. The Bruins and Trojans kick off Saturday at 8:00 PM EST on ABC.