While the Mark Stoops era didn't get off to a fantastic start in 2013 (UK went 0-8 in the SEC), the Wildcats head coach is still doing all he can to get both players and fans excited about the program moving forward. Apparently, that includes buying advertising space during the Super Bowl. Sure, it was a local spot, but that doesn't mean it was cheap.
The clip, which runs one minute long, focuses on changing the perception of UK's program. It's titled "Change The Game".