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Kentucky Has An Interactive Billboard On I-65 For Tweets That Include Hashtag #BlueGetsIn


Interstate 65 is a major highway linking parts of the Southeast with the Midwest.. The road runs through four states --Alabama, Tennessee, Kentucky and Indiana--before stopping in Gary, Ind., just southeast of Chicago. 

The undefeated Kentucky Wildcats basketball team traveled on I-65 to get to Indianapolis, the site of this year's Final Four. Alongside I-65 is an interactive billboard featuring UK-themed tweets containing the hashtag #BlueGetsIn. Some of the tweets featured were from freshman star Karl-Anthony Towns and the official team Twitter account. 

This is awesome, but we hope someone is curating those tweets and it's not an automated feed. Left in the hands of the Twitterverse, that could get really ugly.