Talk about personal branding.
Kentucky running back Benny Snell got some new ink, and it is noteworthy. He showed it off on Twitter last night.
Snell has a huge "Snell Yeah" tattoo across his entire torso. You can't miss it if he has his shirt off.
We'll let you the reader decide if this is good or bad. It certainly is interesting.
This fall, Snell will be the focal point of the UK rushing attack. Last year's top rusher, Boom Williams, is now in the NFL, and Snell ran for 1,091 yards as a true freshman in 2016.
If he improves on those numbers and UK makes another bowl game, Wildcat fans will say "Snell Yeah" to that.