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Photo: Kentucky Sells Multimedia Rights For $210 Million

College sports have become an incredibly lucrative business. The latest example of that: the University of Kentucky has sold its radio and marketing rights for the next 15 years for a total of $210 million, including a signing bonus of $29.4 million. The new deal begins in April of 2015. Here is a list of all the terms and conditions of the deal, via ESPN's Darren Rovell.

">June 23, 2014

This is a huge deal for Kentucky, as its last multimedia rights deal only brought in $80.5 million. According to Rovell, there is nothing in this agreement that elaborates on what would happen if athletes start getting paid during the duration of the deal.