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Report: The SEC, Big Ten, and Pac-12 Will No Longer License Their Trademarks To EA Sports For 'NCAA Football'

Power move.

Update: The Pac-12 and Big Ten have joined the SEC -- neither conference will allow EA Sports to use its name or trademarks moving forward. Seems like it's only a matter of time before all of the conferences are on board.

Earlier: Last month, we learned that the NCAA would no longer be allowing EA Sports to use its trademarks or name moving forward for its annual college football game. Now, the SEC is taking the same stance.

The Southeastern Conference released a statement today that the league would no longer allow its trademarks to be used for the EA Sports video game. 

"Each school makes its own individual decision regarding whether or not to license their trademarks for use in the EA Sports game(s). The Southeastern Conference has chosen not to do so moving forward."

The NCAA, if you remember, is still involved in a lawsuit brought about by Ed O'Bannon, a former UCLA basketball player involving athlete "likeness" in video games. It'll be interesting to see if other conferences follow suit here.

[ESPN]