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Over 300,000 People Viewed The Live Unveiling Of Tennessee's New Nike Partnership

Tennessee fans are extremely excited about the athletic department's new partnership with apparel giant Nike. The UT athletic department rolled out its entire line of new uniforms across all sports at noon on Wednesday, and they report that over 330,000 fans watched the live stream of the event. 

">July 2, 2015

Fans logged on to UTSports.com at a record pace on Wednesday afternoon to view the unveiling live. The VFL Films production "Swoosh," hosted by VFL and Fox Sports analyst Charles Davis and the SEC Network's Maria Taylor headlined the coverage on UTSports.com, which had 330,896 views on Wednesday, with 106,686 unique users.

Of the visitors to UTSports.com for the show, more than 50 percent were first-time visitors to the site. The event surpassed the more than 98,000 visits for Tennessee's coverage of National Signing Day in February.

Well, we're impressed. Vols fans can see the football team first hit the field in the new Nike threads on September 5 when the Vols host Bowling Green in Nashville.

[UT Sports]