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NASCAR World Reacts To Controversial Sponsorship News

NASCAR drivers in the Cup Series.

LONG POND, PENNSYLVANIA - JUNE 28: Bubba Wallace, driver of the #43 Victory Junction Chevrolet, and Corey LaJoie, driver of the #32 Built Bar Ford, race during the NASCAR Cup Series Pocono 350 at Pocono Raceway on June 28, 2020 in Long Pond, Pennsylvania. (Photo by Patrick Smith/Getty Images)

A NASCAR driver's controversial new sponsorship was trending on social media earlier this weekend.

Brandon Brown, a 28-year-old NASCAR driver, has a new "Let's Go Brandon" sponsorship with a crypto company.

The LGB coin announced this weekend a reported eight-figure sponsorship with the NASCAR Xfinity Series driver.

"LGBcoin announces two-year endorsement deal with Brandon Brown for publicity events, videos, crypto conferences, racing-related events, etc …News release says partnership an eight-figure deal. Logos can’t be on car/uniform at NASCAR events b/c NASCAR denial of use at its events," Bob Pockrass tweeted.

The sponsorship can reportedly not appear on Brown's car or race clothing, but it will be used off the track. “I’m working to achieve my own American dream. I’m humbled and thankful for http://LGBcoin.io’s reaffirmed support for my professional journey and their commitment to maintain a patriotic message," Brown said. It will be interesting to see how this will work. "Can NASCAR prevent him from giving LGBcoin a shout-out if he wins the race?" one fan wondered on social media. "Honest question. Can he sell merch that says Let’s Go Brandon (no hashtag), since it is his name? Or is this another case (like Teresa did with Kerry’s furniture company) where he can’t even use his own name on his product? How far is NASCAR willing to take this?" another fan wondered.

NASCAR, meanwhile, has attempted to distance itself from the "Let's Go Brandon" chant.

“We do not want to associate ourselves with politics, the left or the right," a spokesperson said.