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Ohio State's TreVeyon Henderson Signs Major NIL Deal

Ohio State running back TreVeyon Henderson runs the ball.

COLUMBUS, OH - SEPTEMBER 11: Running back TreVeyon Henderson #32 of the Ohio State Buckeyes runs with the ball during the game between the Ohio State Buckeyes and the Oregon Ducks at Ohio Stadium in Columbus, Ohio on September 11, 2021. (Photo by Jason Mowry/Icon Sportswire via Getty Images)

TreVeyon Henderson broke out as a major college football star on Saturday afternoon for Ohio State. After showing flashes against Minnesota and Oregon, he carried the Buckeyes to a win over Tulsa.

Henderson, who splits time with veteran Master Teague III, carried the rock 24 times for 277 yards and three touchdowns. He helped Ohio State overcome a sluggish start against the Group of Five opponent, and an inconsistent game from quarterback C.J. Stroud.

The performance turned heads on a national level as well. On Wednesday, he was one of the first college running backs to join national fast food chain Arby's clever NIL campaign.

Arby's aims to sponsor Division I running backs (RBs, get it?) with $500 payments to those who post videos to social media saying "Tonight I'm getting Arby's" along with the #ArbysRBs hashtag.

He joins Auburn's Shaun Shivers, Notre Dame's Kyren Williams, and Washington State's Max Borghi among the prominent running backs to join the campaign so far. Those four helped create the first Arby's RBs video.

Top college running backs like TreVeyon Henderson should have plenty of even more lucrative NIL deals in their future, not to mention potential NFL opportunities. Still, it's a clever campaign, and it certainly looks like he's poised to take full advantage of his breakout performance.

We could see plenty more where that came from. While Teague remains a big part of the game plan, and the starter for the moment, Ryan Day has committed to expanding Henderson's role after the Tulsa game.

Ohio State football hosts Akron on Saturday night. Kickoff is set for 7:30 p.m. ET. Big Ten network will have the coverage.